Founded in 1956, Weihai Yu Wang Group in Weihai, seafood processing industry can be regarded as "old" enterprises, this year, in a brilliant performance rise directly to a high position, Yu Wang also ushered in the 56 birthday.
Looking back, the past does not smoke, by virtue of product innovation, after 3 transformation, Yu Wang successfully from an aquatic product supply and marketing company turned a large comprehensive enterprise for fisheries, industry, trade in one of the.
Is the so-called "old" business interest, and solid, in recent years, in the blue ocean economy, by virtue of "danger" the survival wisdom and the spirit of innovation diligently, in domestic and international market amidst the winds of change, Yu Wang at every node, every opportunity, create one by one a miracle, always play a role in the "pilot" fully deserve the industry. (small) quality first contrarian off from danger
The pressure to upgrade the transformation of the international market downturn, a variety of rising costs, shrinking industry, fishery resources...... In recent years, the grim situation inside and outside, so a lot of marine products as the theme of the "winter" difficult enterprise sigh. When a lot of peer wandering in the doldrums, Yu Wang Group is in the fierce competition in the market to create a new world, with its obvious advantage, contrarian, raised the development of sailing. Digital certificate. A quarter, Yu Wang Group exports year-on-year growth of 40%. In many enterprises to worry about not get export orders, Yu Wang Group are worried about not finish customer orders. In order to improve the production efficiency, Wang Yu group introduced 2 sets of large automatic processing equipment from Japan, monthly or can only meet 50% customer orders. "The order has lined up next year." Wang Yu, chairman of the group general manager Miao Qiang said.
Why Yu Wang group can easily face the current economic situation, the downturn in the industry contrarian, the scenery is fine? "Danger, enhance the sense of responsibility and consciousness, group high-level meeting, this is a topic we often repeated. The road of the market flat, when walking to look ahead, look far, after the road to go fast." Miao Qiang said, when bad thought in good times, when bad really comes to be prepared, don't panic. In fact, behind any business success story has a successful entrepreneur story. In amidst the winds of change management environment, all each successful experience and achievements of Wang Yu on the seedling strong personal character, the values of the mark. "Be prepared" is that he has been adhering to style, but also a strong seedling concept of enterprise value most, under his leadership, the entire firm team thinking also deeply marked by the stigma.
It is in this under the guidance of the concept, has undergone two times of transformation, has become the industry leader in the Yu Wang, although the impressive performance, but is particularly cautious. Well versed in "quality is life" the truth of Yu Wang Group, in relying on scientific and technological innovation, continuous research and development of new products to seize market opportunities at the same time, each order strictly to ensure product quality. The company has passed ISO9000 and ISO14001 certification, HACCP America. In addition to the relevant certification, to ensure the quality of products, the enterprise has also established a "three quality safety". In the staff, the establishment of quality inspection and quality management personnel, professional talents and related aspects of related personnel to conduct regular training; in the system, establish a strict "reward system", or the amount of up to 50000 yuan; in technology, the introduction of intelligent production, different types of products with different categories respectively. The bar code, once the quality problems, ensure that a scan can be traced back to the source gently.
It is such a quality safety net, let Yu Wang Group in particular attention to food quality problems abroad, a triumph, products are exported to Japan, South Korea, Sweden, Norway and other twenty countries and regions.
In 2011, the Japanese come unexpectedly a major earthquake in Japan shocked the market at the same time, also shook the many rely on exports to the Japanese market enterprise China fishery, panic to nuclear radiation, seafood in Japan is almost no market. However, usually pay great attention to the quality and reputation of Yu Wang, has ushered in a golden opportunity. In the customer's trust, Wang Yu Group actively develop the Japanese market, the old and new customer orders are flying, let Wang Yu too busy to attend to all. Now, the Japanese market has become the main position of Yu Wang Hai exports, in the international market in general downturn, on Japan's export trade is thriving, envy.
It is "be prepared" concept has been a reminder of Yu Wang Group, the business is red flourish, also should calm down and do the quality of the products, the ability to make the enterprise to resist risks greatly enhanced, in the face of the crisis has made adequate preparation, in a market downturn, not only from industry ebb tide, also achieved a contrarian the vigorous development of. (small) since the development of the domestic market with foreign trade standards do domestic financial crisis in 2008, the foreign market downturn, is simply to export for students to be experienced in some enterprises precarious to the domestic market, but to do the domestic market but faces many difficulties. Foreign trade has been achieved domestic steel Yu Wang Group, no doubt for many enterprises is an example.
"Enterprise of domestic and foreign trade as one's right-hand man, are very important, Wang Yu has been adhering to the idea is to do with the domestic foreign trade standard." The words of Miao Qiang Wang Yu Group stronger domestic puncture a fallacy with one remark about.
For has been upgraded on brand road of the Yu Wang, to domestic products and export products must have the same quality. In recent years, according to the characteristics of the domestic market, Wang Yu introduced the value from 200 yuan, 500 yuan to thousands of yuan ranging from seafood gift box. The Spring Festival in 2012, proved that the popularity of these boxes in the domestic market, many local residents of Weihai Yu Wang personally went to the factory production line, are not to panic buying gift. "The most important thing is the health and the quality of seafood products, Wang Yu do domestic gift products raw materials almost entirely from deep-sea fishing, a considerable part is imported from Ecuador, New Zealand." Miao Qiang said, many enterprises only know that exports should strictly implement the production standards of American products and manufacturing processes, enterprises actually do foreign trade standard do domestic, in order to improve market awareness, product quality has been the recognition of consumers, will be in short supply. Under the guidance of this concept, in accordance with the export product quality standard, Yu Wang invested tens of millions of established artificial reef ecological breeding base, breeding base of these ministries, many accept the PUC checks, inspection qualification rate reached 100%. Hard work pays off, in 2012, Wang Yu Group successfully recommended as the first batch of "Shandong three Jane" brand in the country of the pilot enterprises, brand promotion, to further expand the Yu Wang Hai product brand influence, provides a "green pass to the national market for Yu Wang Hai products".
Yu Wang also realized, domestic to go further, more like to seize the international market, relying on scientific and technological innovation, have their own core technology, with the unique characteristics of the products a firm foothold in the market. Yu Wang industry university research combination is chosen. Since 2006, Wang Yu hand RU of the Japan Research Institute, Chinese Academy of Sciences and other research institutions at home and abroad the extraction of collagen from fish scales, in the experiment, the collagen can improve human immunity, improve blood circulation and enhance the body functions of the. In 2007, collagen extraction technology was introduced to Wang Yu production line from scale, as the world's first technology, it was also fills up the blank of collagen amino acids. In 2008, the first generation of collagen oral liquid in the market, the highly acclaimed. 1 years later, with the Chinese Academy of Sciences Beijing Institute of biology, the development of health care products, pharmaceuticals and other collagen products. At present, Yu Wang has set up shop terminal sales network, only a series of health care for the domestic consumer groups developed a product, so Wang Yu in the domestic market remain invincible, record sales success. In addition, Spanish mackerel dumplings, no fish, fish and so on more than 300 kinds of characteristics of marine products is favored. (small) innovation pilot industry standards makers do
In 1993, Wang Yu people have to go abroad, through market research, innovative varieties of frozen food;
In 2004, in order to strengthen product innovation ability, adapt to the changing market demand, Wang Yu Group set up R & D and testing as one of the detection research and development center, and professional and technical personnel dispatched to Japan 60 times, the European market research;
2006, to create the fine processing of aquatic products as the goal, Wang Yu Group invested 300000000 Yuan to build in line with EU standards certification Yu Wang food processing park, and the park nearly 10 million investment to build a set of training, research and development, testing as one of the R & D center; the same year with Japan's RU Institute, research from the calcium content extremely the rich fish collagen, deep development of health care products etc.;
The beginning of 2007, the Chinese Academy of Sciences, Wang Yu in domestic colleges and universities become the forefront undertake these scientific research institutions of marine aquatic products research;
In 2012, a number of cooperation projects Yu Wang Group will accelerate;......
Throughout the course of development of Wang Yu, "innovation" is always a key. In the continuous innovation, Yu Wang has completed 3 successful transformation, become the "blue economy" a giant "aircraft carrier in the ocean".
However, in the face of fierce market competition, has hundreds of patents and Wang Yu do not lie on the laurels of stagnation. Although the technology of extracting collagen from fish scale collagen amino acids for the blank, series of products are popular in the market, but in this industry does not have a unified standard, which restricts the further development of this industry.
To this end, Wang Yu group to further strengthen the cooperation with scientific research institutions, establish the standard of the series of products of collagen road. At present, the new product series of fish scale collagen for 3 years has been put into clinical trials industry standards, after the end of the trial, when Wang Yu will become the industry standard setters well deserved. At the same time, Wang Yu will also expand the pioneering technology of fish scale collagen to other products, and strive to become the makers of these products the industry standard, build in the deep processing of products, product innovation industry leading position.
This year, Wang Yu 80000000 investment in the expansion of R & D center, and together with the Chinese Academy of Sciences, Shandong Academy of Agricultural Sciences, universities and other research institutions, research how to use the bones, fish, seaweed and other dirty waste recycling, make it into high value-added seasonings "treasure", the research and development of collagen substitute artificial plasma series products technology, and strive to further become the standard setter in the field.
Wang Yu, a well versed in "danger" concept, adhering to quality, both domestic and foreign markets, are bigger and stronger enterprises; a rely on scientific and technological innovation, to realize the multiple transformation, with hundreds of patents and the interpretation of "Yue Longmen" the myth of the enterprise; a step into the high-speed, stable, healthy development the fast lane of seafood deep processing enterprises, with the development of sail proud in the blue economy in the ocean, baptism and challenge the blue economy.
